Following a press conference held at the new Ferrari premises in Bryanston, which includes state of the art showroom and workshop facilities, the official dealer of Ferrari in South Africa has officially announced that Viglietti Motors will henceforth be known as Scuderia South Africa (Pty) Ltd, with branches identified as Scuderia Johannesburg, Scuderia Cape Town and Scuderia Durban.
For over 40 years, Viglietti Motors has been known as the home of Ferrari in South Africa and the official dealer of Maranello’s finest for sub-Saharan Africa. However, as part of the company’s expansion process approved by Ferrari S.p.A in Italy, a directive was enforced to adopt a more symbolic name.
Scuderia South Africa CEO Mervyn Eagles comments: “While we are still attached to our history and tradition, we have to embrace the future and that means we need to adopt a new title for the business. We spent a great deal of time contemplating various options and decided to go back to our roots. Our roots, like those of any Ferraristi, run deep, red and head straight back to a little town in central Italy, not far from the provincial capital of Modena.
“We are of course talking about Maranello, where the world’s most recognisable brand is headquartered. The badge that is chosen by this incredible brand, is the ‘Scuderia Ferrari’ shield. We believe that this association and tie-in to the symbol of Ferrari is the way of the future and something in which we can share a great deal of pride.”
Launched in conjunction with the availability of the new Ferrari California T in South Africa, which headlines a new age of turbocharged vehicles, the new facilities situated in the northern Gauteng metropolitan area are set to be a true landmark in Ferrari history in Southern Africa. The showroom exemplifies architectural excellence across all four levels, with limitless capacity for the finest supercars to be showcased and appreciated.
The fully-operational, world-class facilities in Cape Town, Johannesburg and Durban will continue to strive in offering service excellence to all stakeholders. Scuderia Johannesburg is now situated at 3 Bruton Road, Bryanston.
Official Ferrari partners Veuve Clicquot joined in the celebration as Ferraristi from across the country toasted to this milestone occasion.
Eagles concludes: “Scuderia South Africa will be the new home of Ferrari throughout South Africa which our customers can appreciate with us, and continue the Ferrari culture of passion and excellence as we embark on this exciting new adventure.”