Pretoria: Western Cape Agriculture, Economic Development and Tourism MEC, Dr. Ivan Meyer, has encouraged businesses across the province to apply for the Export Competitiveness Enhancement Programme (ECEP), an initiative aimed at helping businesses expand into international markets and grow their export potential.

According to South African Government News Agency, applications for the programme are now open, offering practical support to both existing and aspiring exporters to improve their competitiveness, overcome technical barriers to trade, and meet global market requirements. Meyer emphasized that increasing exports is one of the most effective strategies for creating jobs, attracting investment, and stimulating economic growth in the region.

The Export Competitiveness Enhancement Programme provides a range of support measures to help businesses become export-ready and strengthen their competitiveness in global markets. This assistance includes compliance with international standards, certification and regulatory requirements, product improvement through reformulation, testing, labelling, packaging, and registration, as well as help with export compliance requirements such as specialised permits and nutritional analysis.

Additionally, businesses may receive support to access e-commerce platforms, diversify into new export markets, and obtain assistance with equipment, machinery, and technology to improve production capacity and export competitiveness. The programme offers opportunities to grow exports, reach new customers, and contribute to job creation in the Western Cape.

Meyer urged businesses with export ambitions, whether established or entering international markets for the first time, to submit their applications promptly. "Whether you are already exporting or planning to enter international markets for the first time, the Export Competitiveness Enhancement Programme can provide the support needed to strengthen your business and unlock new growth opportunities. I encourage qualifying businesses to apply and take advantage of this opportunity to grow their exports and their contribution to the Western Cape economy," he stated.

The department has advised applicants to review the programme guidelines, eligibility criteria, exclusions, and supporting document requirements before submitting their applications.