Where is the audience for Africa's Classicals? (The Citizen (Tanzania))

There has been a huge revival in the market for African music from the 60s and 70s.From West Africa to Tanzania’s Bongo Flava and further South in Johannesburg, there is more appreciation of African music.And in simple terms the cultural renaissance seems more meaningful in many ways than it did two decades ago.Prior to these reissues, it meant procuring original pressings which were quite rare, and expensive. These have been a cash cow for quite a few labels, many who wouldn’t exist without this timeless music. This isn’t a condemnation, by any standards the rediscovery is a wonderful thing.Unless you were around to experience the music firsthand, or have older relatives who did, this is new music for most people, Africans included.Though you might be firmly rooted in your own music depending on the part of the continent you come from, many of the reissues from other African countries sound new, so you have to be grateful.However, something missing from the dialogue in a lot of these reissues is African people.It’s somewhat disheartening to see that most of the discussion happens through a Western lens.A lens that sometimes doesn’t fully grasp the nuances and subtleties of African cultures.For instance, I remember one writer asking me to interpret one of Fela Kuti’s songs where he was singing in Yoruba. I told him I didn’t understand it either.He was perplexed because he thought that all Nigerians (like Fela), spoke the same language.He then confused pidgin for Yoruba. I had to further explain that Fela started singing in pidgin instead of only in Yoruba so all Nigerians would be able to understand him, and that pidgin was a lingua franca all Nigerians and most West Africans could understand.A conversation like that isn’t one I would have with an African writer. They would understand it all going in.I don’t expect the average Western listener to understand the subtleties and differences of African cultures, but this is a guy who makes his living writing about music.That puts him in a position of authority, yet he was clueless about critical details like that. This is why I’m always wary about African narratives written by non-Africans, as a lot gets lost in translation.If it isn’t lost in translation, then there will be references made with words like ‘wild,’ ‘primal,’ ‘primitive,’ ‘tribal’ etc.Such words would never be used to describe Western music.As it is agreed, If you’re going to write about something, you should have a comprehensive knowledge of the subject matter.Many people think a working knowledge would suffice, but I disagree. We go to specialists because of their expertise, not because they know a little bit. It would also help matters if the writer did not have an intrinsic bias. Unfortunately, many people in the West don’t know that they have it, but if you have described African music with such words then you have a biased lens, and you probably shouldn’t be opining about it.There is nothing primitive about mastering an instrument and playing it well. That takes skill. Part of the reason for the lack of interest that some Africans have in both writing about and listening to the classics is that they are simply unaware of its existence.It’s not on their radar, and it never was. If you were born in the 80s or 90s, the music will be foreign to you.I was exposed to the Nigerian music my older sisters and relatives listened to.Not to mention that whenever you went to the market, all the people there played Nigerian music.However, in Nigeria during the 80s, most of my friends wanted to emulate LL Cool J, Run DMC and other American rappers.That was popular with young people. In addition to rap, musicians like Michael Jackson, New Edition, Bobby Brown and groups like Soul II Soul were insanely popular.Around that time children used to make fun of Fela as ‘that crazy man who smokes weed,’ doesn’t wear trousers and dances in his underwear.It was music we generally regarded as something older people listened to. I wanted to listen to rap too. Of course, as I matured my tastes evolved.Many were not that fortunate. When I went to either one of my parents’ village, people still listened to Nigerian music, as opposed to the city where it was mostly Western music.As urbanisation becomes a reality for more Africans, I fear we might come to the point where this music becomes completely forgotten.Many Africans for some reason want to emulate Western fashion, styles and music.On the contrary Africans in the Diaspora gradually develop a deeper appreciation of their own customs and traditions, and want to retain some semblance of it, either through food, music, clothing, or just cultural awareness. Many times those abroad are more abreast about what is happening in Africa, they stay on top of things with vigilance.That vigilance is the last vestige they have as a connection back home, so it becomes very strong in all facets of their life.While I have no delusions that this music will spread like wildfire, and that everyone will be listening to these “old” songs, I believe that if there is more awareness, there will be significant interest. We can’t blame anyone but ourselves for the lack of interest in our heritage if we don’t appreciate and champion our own music.Or else we shall keep on waiting for artists like J. Cole to sample something before we realise it’s actually good music.

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