{"id":12281,"date":"2018-04-30T04:00:27","date_gmt":"2018-04-30T04:00:27","guid":{"rendered":"http:\/\/pr.asianetpakistan.com\/?p=41669"},"modified":"2018-04-30T04:00:27","modified_gmt":"2018-04-30T04:00:27","slug":"standard-chartered-bank-publishes-childrens-book-to-celebrate-the-legacy-of-one-of-liverpool-football-clubs-most-cherished-former-players-and-managers-king-kenny-d","status":"publish","type":"post","link":"https:\/\/southafricajournal.com\/standard-chartered-bank-publishes-childrens-book-to-celebrate-the-legacy-of-one-of-liverpool-football-clubs-most-cherished-former-players-and-managers-king-kenny-d\/","title":{"rendered":"Standard Chartered Bank publishes children\u2019s book to celebrate the legacy of one of Liverpool Football Club\u2019s most cherished former players and managers, \u2018King\u2019 Kenny Dalglish"},"content":{"rendered":"

SINGAPORE, April 30, 2018 \/PRNewswire\/ — Today, Principal Club Sponsor Standard Chartered Bank is launching King Kenny<\/b>, a children’s book, to celebrate the life and legacy of Kenny Dalglish, the much-loved former Liverpool Football Club (LFC) player and manager. The Bank is also launching a short film to accompany the book.<\/p>\n

\"Read<\/div>\n

Kenny Dalglish is one of football’s all-time greats, and in recognition of his huge contribution to LFC, ‘King Kenny’ tells his legendary story, capturing valuable lessons from his inspiring journey in football and life. Kenny shows that being a true leader is all about paving the way for others.<\/p>\n

Emma Sheller<\/b>, Global Head of Brand and Marketing at Standard Chartered, said, “We couldn’t mark LFC’s 125th<\/sup> birthday without celebrating the Number 7. Kenny Dalglish is a man who has inspired LFC and its fans across generations. His passion, experience and influence has reached the hearts of many, and we created this children’s book and short film to celebrate this legacy.<\/p>\n

“It is timeless. Full of tradition, virtue and lessons that we can learn from and develop within ourselves: It’s the type of legacy Standard Chartered wants to support our clients to leave behind for their own generations to come.”<\/p>\n

Billy Hogan<\/b>, Chief Commercial Officer and Managing Director at Liverpool Football Club, added, “Kenny is admired by LFC fans around the world for his unforgettable achievements with LFC as a prolific player, then manager, and his fantastic work with the local community.<\/p>\n

“It’s incredibly fitting that Standard Chartered have chosen to feature Kenny as a key part in their ‘Power of Numbers’ campaign, bringing his unique story and legacy to life for young LFC fans worldwide.”<\/p>\n

Conceptualised and created by global sports and entertainment agency Octagon, ‘King Kenny’ is written by children’s author Gavin McCormack. Gavin is also a school teacher and passionate LFC fan. Through this book, he hopes fans around the world will gain a new perspective on their favourite hero.<\/p>\n

\"Standard_Chartered_Liverpool_Logo\"<\/div>\n

‘King Kenny’ is available online as a free interactive e-book at www.sc.com\/lfc125\/kingkenny<\/a>. Fans can also download a PDF copy of the book in seven languages \u2013 English, Traditional and Simplified Chinese, Bahasa Melayu, Bahasa Indonesia, Vietnamese and Korean. A small number of fans will be lucky enough to secure a limited edition hard copy by participating in promotions run by Standard Chartered and LFC throughout the year.<\/p>\n

This book and accompanying short film form part of Standard Chartered’s season-long digital campaign that celebrates significant numbers in Liverpool FC’s history, during the Club’s 125th<\/sup> anniversary.<\/p>\n

Useful links:<\/b><\/p>\n