{"id":1704,"date":"2015-07-08T10:41:27","date_gmt":"2015-07-08T10:41:27","guid":{"rendered":"http:\/\/pr.asianetpakistan.com\/?p=18700"},"modified":"2015-07-08T10:41:27","modified_gmt":"2015-07-08T10:41:27","slug":"brand-south-africa-dialogue-session-on-the-sidelines-of-wef-africa-2015","status":"publish","type":"post","link":"https:\/\/southafricajournal.com\/brand-south-africa-dialogue-session-on-the-sidelines-of-wef-africa-2015\/","title":{"rendered":"Brand South Africa Dialogue Session on the Sidelines of WEF-Africa 2015"},"content":{"rendered":"<p>JOHANNESBURG, South-Africa, July 6, 2015\/African Press Organization (APO)\/ <strong>\u2014 <\/strong>On the 3rd June 2015 Brand SA (<a href=\"http:\/\/www.brandsouthafrica.com\/\">http:\/\/www.brandsouthafrica.com<\/a>) held a Roundtable Dialogue that was facilitated by Chris Bishop (Managing Editor of Forbes Africa) and the lead discussants were: Minister Jeff Radebe (Minister of Planning, Performance, Monitoring, Evaluation and Administration, South Africa); Minister Hannah Tetteh, (Minister of Foreign Affairs &amp; Regional Integration, Ghana) and Dr. Petrus De Kock (General Manager: Research &amp; Analysis, Brand SA).<\/p>\n<p>Logo: <a href=\"http:\/\/www.photos.apo-opa.com\/plog-content\/images\/apo\/logos\/bsa.jpg\">http:\/\/www.photos.apo-opa.com\/plog-content\/images\/apo\/logos\/bsa.jpg<\/a><\/p>\n<p>The main purpose of the session was to augment policy discussions on building competitive Nation Brands. The key issues that came out of the session were the following:<\/p>\n<p>\u2022 Commitment to build a competitive Brand Africa includes communication of the brand reality (i.e. Africa\u2019s reality) and this is a shared responsibility by all stakeholders in the continent.<\/p>\n<p>\u2022 In doing that government has to lead in the implementation of the resolutions taken at various African multilateral platforms \u2013 a case in point should be the implementation of the Continental Free Trade Area (C-FTA) which aims to increase intra-Africa trade thereby building enabling infrastructure.<\/p>\n<p>\u2022 Business also needs to play a critical role in building Africa\u2019s competitiveness therefore Public-Private Partnerships (PPPs) should be encouraged to take the continent forward.<\/p>\n<p>\u2022 It is also important to build and support African brands in order to create an African identity that will support Africa\u2019s growth narrative.<\/p>\n<p>\u2022 African need to take a critical view on the WEF-GCI to ensure that those issues that resonate with the continent\u2019s circumstances are taken into consideration when measuring Africa\u2019s competitiveness (e.g. poverty reduction, industrial development, etc.)<\/p>\n<p>These issues will be engaged further in the following Roundtables gain traction and feedback to policy practitioners.<\/p>\n<p><em>Distributed by APO (African Press Organization) on behalf of Brand South Africa.<br \/>\n<\/em><\/p>\n<p><strong>For more information or to set up interviews, please contact:<br \/>\n<\/strong><\/p>\n<p>Ms. Tsabeng Nthite<\/p>\n<p>Communications Officer International: Brand South Africa<\/p>\n<p>Tel: +27 11 712 5000 Mobile: +27 (0) 76 371 6810<\/p>\n<p>Email: <a href=\"mailto:TsabengN@brandsouthafrica.com\">TsabengN@brandsouthafrica.com<\/a><\/p>\n<p><strong>About Brand South Africa<br \/>\n<\/strong><\/p>\n<p>Brand South Africa (<a href=\"http:\/\/www.brandsouthafrica.com\/\">http:\/\/www.brandsouthafrica.com<\/a>) is the official reputation management agency of South Africa internationally and locally. The organisation is mandated to build the county\u2019s reputation, by contributing to the objectives of the National Development Plan (NDP) and contribute to improving South Africa\u2019s global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.<\/p>\n<p><strong>SOURCE: <\/strong>Brand South Africa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOHANNESBURG, South-Africa, July 6, 2015\/African Press Organization (APO)\/ &mdash; On the 3rd June 2015 Brand SA (http:\/\/www.brandsouthafrica.com) held a Roundtable Dialogue that was facilitated by Chris Bishop (Managing Editor of Forbes Africa) and the lead discussants were: Minister Jeff Radebe (Minister of Planning, Performance, Monitoring, Evaluation and Administration, South Africa); Minister Hannah Tetteh, (Minister of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand South Africa Dialogue Session on the Sidelines of WEF-Africa 2015 - South Africa Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricajournal.com\/brand-south-africa-dialogue-session-on-the-sidelines-of-wef-africa-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand South Africa Dialogue Session on the Sidelines of WEF-Africa 2015 - South Africa Journal\" \/>\n<meta property=\"og:description\" content=\"JOHANNESBURG, South-Africa, July 6, 2015\/African Press Organization (APO)\/ &mdash; 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