{"id":28630,"date":"2021-03-12T05:12:06","date_gmt":"2021-03-12T05:12:06","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=71095"},"modified":"2021-03-12T05:12:06","modified_gmt":"2021-03-12T05:12:06","slug":"sophi-io-announced-as-inma-global-media-award-finalist-in-5-categories","status":"publish","type":"post","link":"https:\/\/southafricajournal.com\/sophi-io-announced-as-inma-global-media-award-finalist-in-5-categories\/","title":{"rendered":"Sophi.io Announced as INMA Global Media Award Finalist in 5 Categories"},"content":{"rendered":"<h4 align=\"center\">Sophi.io, a suite of artificial intelligence-powered tools developed by The Globe and Mail, is nominated for ground-breaking print automation and fully dynamic, real-time paywall technology<\/h4>\n<p align=\"left\">TORONTO, March 11, 2021 (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MFj_6I-wOGiXth-C0Tt6KDzoneXLDKBlhnK1gynSIVtrz_pFx16SXtGw0eJndE5b\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DMFj_6I-wOGiXth-C0Tt6KDzoneXLDKBlhnK1gynSIVtrz_pFx16SXtGw0eJndE5b&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNH-ffqqwczUBfORfrruSJHYo5VsEQ\">Sophi.io<\/a><u>,\u00a0<\/u>The Globe and Mail\u2019s artificial intelligence-based optimization and prediction engine, was named a finalist in 5 categories of the Global Media\u00a0Awards\u00a0run by the International News Media Association (INMA):<\/p>\n<ul type=\"disc\">\n<li>Best Product and Tech Innovation<\/li>\n<li>Best Initiative to Register Users<\/li>\n<li>Best Initiative to Acquire Subscribers<\/li>\n<li>Best Use of Data To Drive Subscriptions, Content, or Product Design<\/li>\n<li>Best Use of Data to Automate or Personalise<\/li>\n<\/ul>\n<p>\u201cThe INMA Global Media Awards focus on excellence across all areas of the media business,\u201d said Phillip Crawley, Publisher and CEO of The Globe and Mail. \u201cI\u2019m particularly pleased that Sophi for Paywalls\u2019 fully dynamic, real-time paywall was recognized in 4 categories,\u00a0and that Sophi&#8217;s ground-breaking automated print laydown technology was nominated for its use with\u00a0Naviga\u00a0and\u00a0Agderposten.\u201d<\/p>\n<p>The nomination in the Best Product and Tech Innovation category is shared with Naviga for <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nUi0fn7HgsdSw2VCkHAwNo-0KNF93nOpFYCDfq7uNLfxW0LLzF9BuYeQPF1QhspsYo0kBkUjYMicRMEhBFEaBQ_DVXWDfVzoGgP4aepiPWvpuCkfRg_jHA-MithWP6Br\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DnUi0fn7HgsdSw2VCkHAwNo-0KNF93nOpFYCDfq7uNLfxW0LLzF9BuYeQPF1QhspsYo0kBkUjYMicRMEhBFEaBQ_DVXWDfVzoGgP4aepiPWvpuCkfRg_jHA-MithWP6Br&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNHiAv6PCwX9gQ-yVbDe0xWNA4tT2Q\"><em>Naviga\u00a0Publisher powered by Sophi.io<\/em><\/a>, and\u00a0Agderposten, a regional daily newspaper that serves over 25,000 readers in print across Norway. Sophi provides cutting edge AI\/ML technology that, along with\u00a0Naviga\u00a0Publisher, fully automates the end-to-end print production workflow\u00a0that lets editors prioritize stories and press a button to automatically generate a print laydown without any templates.\u00a0Agderposten\u00a0was the first customer to use the automation technology.<\/p>\n<p>This year\u2019s\u00a0competition\u00a0drew\u00a0644 entries from 212 news brands in 37 countries.\u00a0The judges consist of\u00a044 media experts from 22 countries focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms.\u00a0The first place winners\u00a0will be\u00a0announced on\u00a0June 3.<\/p>\n<p>Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals. Sophi for Paywalls\u2019 fully dynamic, personalized, real-time paywall \u2013\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NxJwTtr6NTyTETYDuuQpHwu1c7_Vy7x48rJ2Ahh02NIGlPqsXKxZ-vLbFUxIsp_mfEBKfWgUm5Le0-ihxR5cCA==\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DNxJwTtr6NTyTETYDuuQpHwu1c7_Vy7x48rJ2Ahh02NIGlPqsXKxZ-vLbFUxIsp_mfEBKfWgUm5Le0-ihxR5cCA%3D%3D&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNHGueJa-L0xkHwPpLLIHKpo6zBhiA\">SmartGate<\/a>\u00a0\u2013 uses natural language processing (NLP) to analyse both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone. It can optimize for multiple outcomes simultaneously (such as different bundles or price points) and also works in cold-start situations.\u00a0Publishers on three continents now use Sophi&#8217;s AI\/ML\u00a0technology\u00a0to power paywall decisions, website automation and print automation.<\/p>\n<p>Last year, Sophi also <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zBJgQlgWMhbXtJtJ_FJAg6LuTzZLbXTpry5RFvqOwtr8mwIPRXEnMs0Q8eldjx7TVZSpdy3MMa0QZrxQVhvAxivLodUESrU8w-2jUCYl0GE=\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DzBJgQlgWMhbXtJtJ_FJAg6LuTzZLbXTpry5RFvqOwtr8mwIPRXEnMs0Q8eldjx7TVZSpdy3MMa0QZrxQVhvAxivLodUESrU8w-2jUCYl0GE%3D&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNGw33T9uDt7l7Hd3Sg9m1-QCfjW5Q\">won the Online Journalism Award<\/a> (OJA) for Technical Innovation in the\u00a0Service of Digital Journalism, handed out by the Online News Association (ONA), and both the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BI5itl_2gkT_PmrLi-WUvqHG1ffyKJQt0ezNFqTDWtd4QuliC-WL77uKZaMRUFstb30A-YY-EU83ffDp7xFOAuHaOejH2x-LoMesWrfxbIU=\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DBI5itl_2gkT_PmrLi-WUvqHG1ffyKJQt0ezNFqTDWtd4QuliC-WL77uKZaMRUFstb30A-YY-EU83ffDp7xFOAuHaOejH2x-LoMesWrfxbIU%3D&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNEN6RUrD5YZyNfwREwsSio4dd3CRA\">World Digital Media Award<\/a> and the North American Digital Media Award awarded by The World Association of News Publishers (WAN-IFRA) in the category of Best Digital News Start-up.<\/p>\n<p><strong>About\u00a0Sophi.io\u00a0<\/strong><\/p>\n<p>Sophi.io (<a href=\"https:\/\/www.sophi.io\/\"  data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sophi.io&amp;source=gmail&amp;ust=1615611966105000&amp;usg=AFQjCNFtySW1zGXo9aqZ333E_aMKReJdrQ\">https:\/\/www.sophi.io<\/a>) was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI-powered tools that includes Sophi Automation and Sophi for Paywalls as well as Sophi Analytics, a decision-support system for content publishers. Sophi is designed to improve the metrics that matter most to your business, such as subscriber retention and acquisition, engagement,\u00a0recency, frequency and volume. Sophi also powers\u00a0Naviga\u00a0Publisher for\u00a0one-click automated laydown of print and\u00a0ePaper\u00a0publishing.<\/p>\n<pre>Contact\u00a0\u00a0\r\n\r\nJamie Rubenovitch\u00a0\r\nHead of Marketing, Sophi\u00a0\r\nThe Globe and Mail\u00a0\r\n416-585-3355\u00a0\u00a0\r\n<a href=\"mailto:jrubenovitch@globeandmail.com\" >jrubenovitch@globeandmail.com<\/a>\u00a0<wbr \/><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Sophi.io, a suite of artificial intelligence-powered tools developed by The Globe and Mail, is nominated for ground-breaking print automation and fully dynamic, real-time paywall technology TORONTO, March 11, 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io,\u00a0The Globe and Mail\u2019s artificial intelligence-based optimization and prediction engine, was named a finalist in 5 categories of the Global Media\u00a0Awards\u00a0run by the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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