{"id":28657,"date":"2021-03-15T11:06:08","date_gmt":"2021-03-15T11:06:08","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=71137"},"modified":"2021-03-15T11:06:08","modified_gmt":"2021-03-15T11:06:08","slug":"sophi-io-finalista-inma-global-media-award-em-5-categorias","status":"publish","type":"post","link":"https:\/\/southafricajournal.com\/sophi-io-finalista-inma-global-media-award-em-5-categorias\/","title":{"rendered":"Sophi.io Finalista INMA Global Media Award em 5 Categorias"},"content":{"rendered":"<h4 align=\"center\">Sophi.io, uma su\u00edte de ferramentas alimentadas por intelig\u00eancia artificial desenvolvida pela The Globe and Mail, foi indicada como tecnologia inovadora de paywall de automa\u00e7\u00e3o de impress\u00e3o totalmente din\u00e2mica e em tempo real<\/h4>\n<p>TORONTO, March 15, 2021 (GLOBE NEWSWIRE) &#8212; A <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8LGzxDeiSYC-vuggwAFOLMgOfsHINkBIjrkWGMdv2xlR0EtlGLIxmm4aQdtFXkD8\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D8LGzxDeiSYC-vuggwAFOLMgOfsHINkBIjrkWGMdv2xlR0EtlGLIxmm4aQdtFXkD8&amp;source=gmail&amp;ust=1615892411488000&amp;usg=AFQjCNHRGZREcZkwV3kdwo9xuSntNeQvOQ\">Sophi.io<\/a><u>,\u00a0<\/u>o mecanismo de previs\u00e3o e otimiza\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and Mail, foi nomeada finalista em 5 categorias do Global Media\u00a0Awards\u00a0produzido pela International News Media Association (INMA):<\/p>\n<ul type=\"disc\">\n<li>Melhor Inova\u00e7\u00e3o de Produto e Tecnologia<\/li>\n<li>Melhor Iniciativa para Registro de Usu\u00e1rios<\/li>\n<li>Melhor Iniciativa para Aquisi\u00e7\u00e3o de Assinantes<\/li>\n<li>Melhor Uso de Dados para Impulsionar Assinaturas, Conte\u00fado ou Design de Produto<\/li>\n<li>Melhor Uso de Dados para Automatiza\u00e7\u00e3o ou Personaliza\u00e7\u00e3o<\/li>\n<\/ul>\n<p>\u201cOs INMA Global Media Awards se concentram na excel\u00eancia em todas as \u00e1reas de m\u00eddia\u201d, disse Phillip Crawley, Editor e CEO da The Globe and Mail. \u201cEstou particularmente satisfeito com o fato de o paywall totalmente din\u00e2mico e em tempo real da Sophi for Paywalls ter sido reconhecido em 4 categorias e que a inovadora tecnologia automatizada de laydown de impress\u00e3o da Sophi tenha sido indicada para uso com\u00a0Naviga\u00a0e\u00a0Agderposten.\u201d<\/p>\n<p>A nomea\u00e7\u00e3o para a categoria Melhor Produto e Inova\u00e7\u00e3o Tecnol\u00f3gica \u00e9 compartilhada com a Naviga para <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XPiUltGPj2_fxRysjfnm_Y1Y7b_hSEEKoOl-h-EswcFH9mZepmuJ8Ds_SwKiSYwgdrv9WZ-JHWA83a67BY4S1X_IHvbl0OeN5trSZRTVaMc=\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DXPiUltGPj2_fxRysjfnm_Y1Y7b_hSEEKoOl-h-EswcFH9mZepmuJ8Ds_SwKiSYwgdrv9WZ-JHWA83a67BY4S1X_IHvbl0OeN5trSZRTVaMc%3D&amp;source=gmail&amp;ust=1615892411488000&amp;usg=AFQjCNGws1RxrFos19UqSKX-tCbmRycPnQ\">Naviga\u00a0Publisher, com a Sophi.io<\/a>, e\u00a0a Agderposten, um jornal di\u00e1rio regional que atende mais de 25.000 leitores impressos em toda a Noruega. Sophi fornece tecnologia AI\/ML de ponta que, juntamente com o Naviga\u00a0Publisher, automatiza totalmente o fluxo de trabalho de produ\u00e7\u00e3o de impress\u00e3o de ponta a ponta, viabilizando que os editores priorizem hist\u00f3rias e pressione um bot\u00e3o para gerar automaticamente um laydown de impress\u00e3o sem nenhum modelo.\u00a0A Agderposten\u00a0foi o primeiro cliente a usar a tecnologia de automa\u00e7\u00e3o.<\/p>\n<p>A\u00a0competi\u00e7\u00e3o deste ano contou com 644 inscri\u00e7\u00f5es de 212 marcas de not\u00edcias em 37 pa\u00edses.\u00a0Os ju\u00edzes s\u00e3o compostos por 44 especialistas em m\u00eddia de 22 pa\u00edses focados em resultados inovadores, conceitos \u00fanicos, forte criatividade, pensamento inovador e sinergias vencedoras em todas as plataformas.\u00a0Os vencedores do primeiro lugar ser\u00e3o\u00a0anunciados no dia 3 de junho.<\/p>\n<p>Sophi \u00e9 um sistema de intelig\u00eancia artificial que ajuda os editores a identificar seu conte\u00fado mais valioso e aproveit\u00e1-lo para alcan\u00e7ar os principais objetivos de neg\u00f3cios. O paywall totalmente din\u00e2mico, personalizado e em tempo real da Sophi for Paywalls \u2013\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u8FWPm78orAKn5gbR5wR8FOnj5Pbh68644VU8kyiwHWz6pM-rOBbzuug-hxyJgrDJOhOPCw9Okao7_2rt5VRqA==\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Du8FWPm78orAKn5gbR5wR8FOnj5Pbh68644VU8kyiwHWz6pM-rOBbzuug-hxyJgrDJOhOPCw9Okao7_2rt5VRqA%3D%3D&amp;source=gmail&amp;ust=1615892411488000&amp;usg=AFQjCNEp5A_qEjTKppfm5_bJ2FSPo7H-PQ\">SmartGate<\/a>\u00a0\u2013 usa processamento de linguagem natural (natural language processing &#8211; NLP) para analisar o conte\u00fado e o comportamento do usu\u00e1rio para determinar quando solicitar dinheiro ou um endere\u00e7o de e-mail a um leitor e quando deix\u00e1-lo em paz. Ele pode otimizar v\u00e1rios resultados simultaneamente (como diferentes pacotes ou pontos de pre\u00e7o) e tamb\u00e9m funciona em situa\u00e7\u00f5es de partida a frio.\u00a0Os editores em tr\u00eas continentes agora usam a tecnologia AI\/ML da Sophi para impulsionar decis\u00f5es de paywall, automa\u00e7\u00e3o de sites e automa\u00e7\u00e3o de impress\u00e3o.<\/p>\n<p>No ano passado, Sophi tamb\u00e9m <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TH7QjcP7Bnr4NI8S4yPNFa8fS2ifzwRqBQY4bOzVkZmzT0vfmi-BaMrUfzK68Pu3mda9qSEqITp1bNmY20wgfw1MM1bXrWxzv1d83ETKPAUW1ZsNp944B9gEEK_OXbCG\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DTH7QjcP7Bnr4NI8S4yPNFa8fS2ifzwRqBQY4bOzVkZmzT0vfmi-BaMrUfzK68Pu3mda9qSEqITp1bNmY20wgfw1MM1bXrWxzv1d83ETKPAUW1ZsNp944B9gEEK_OXbCG&amp;source=gmail&amp;ust=1615892411488000&amp;usg=AFQjCNGSFnZxYfAyi9L2xm8fMTXNRJ-ceg\">foi vencedora do Online Journalism Award<\/a> (OJA) por Inova\u00e7\u00e3o T\u00e9cnica no\u00a0Servi\u00e7o de Jornalismo Digital, concedido pela Online News Association (ONA), e do <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=A5o0FgFtlH6ZO_LNxgoMt67RLIRXc8FOumNxCqWzeI3ILX9X9oey_ivn9RCtGZ4ybUgxgqqU7KCovKQafMJSG5uaFx6E5lugwvALAboXx9M=\"  rel=\"nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DA5o0FgFtlH6ZO_LNxgoMt67RLIRXc8FOumNxCqWzeI3ILX9X9oey_ivn9RCtGZ4ybUgxgqqU7KCovKQafMJSG5uaFx6E5lugwvALAboXx9M%3D&amp;source=gmail&amp;ust=1615892411488000&amp;usg=AFQjCNH1xz2rdC8xe3_B-vIvXKjWWediSg\">World Digital Media Award<\/a> e do North American Digital Media Award concedido pela The World Association of News Publishers (WAN-IFRA) na categoria de Melhor Start-up de Not\u00edcias Digitais.<\/p>\n<p><strong>Sobre a Sophi.io\u00a0<\/strong><\/p>\n<p>Sophi.io (<a href=\"https:\/\/www.sophi.io\/\"  data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sophi.io&amp;source=gmail&amp;ust=1615892411489000&amp;usg=AFQjCNEKYHxbcbU1D4AJEBw1qbawTdVbrg\">https:\/\/www.sophi.io<\/a>) foi desenvolvida pela The Globe and Mail para ajudar os editores de conte\u00fado a tomar decis\u00f5es estrat\u00e9gicas e t\u00e1ticas importantes. \u00c9 um conjunto de ferramentas alimentadas por IA que inclui Sophi Automation e Sophi for Paywalls, bem como Sophi Analytics, um sistema de suporte \u00e0 decis\u00e3o para editores de conte\u00fado. Sophi foi projetada para aprimorar as m\u00e9tricas que mais importam para sua empresa, como reten\u00e7\u00e3o e aquisi\u00e7\u00e3o de assinantes, engajamento, recentidade, frequ\u00eancia e volume. Sophi tamb\u00e9m alimenta\u00a0o Naviga\u00a0Publisher para o laydown automatizado de um clique da publica\u00e7\u00e3o impressa e\u00a0ePaper.<\/p>\n<pre>Contate\u00a0\u00a0\r\nJamie Rubenovitch\u00a0\r\nDirigente de Marketing, Sophi\u00a0\r\nThe Globe and Mail\u00a0\r\n416-585-3355\u00a0\u00a0\r\n<a href=\"mailto:jrubenovitch@globeandmail.com\" >jrubenovitch@globeandmail.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Sophi.io, uma su\u00edte de ferramentas alimentadas por intelig\u00eancia artificial desenvolvida pela The Globe and Mail, foi indicada como tecnologia inovadora de paywall de automa\u00e7\u00e3o de impress\u00e3o totalmente din\u00e2mica e em tempo real TORONTO, March 15, 2021 (GLOBE NEWSWIRE) \u2014 A Sophi.io,\u00a0o mecanismo de previs\u00e3o e otimiza\u00e7\u00e3o com base em intelig\u00eancia artificial da The Globe and [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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