{"id":41758,"date":"2022-04-20T05:23:04","date_gmt":"2022-04-20T05:23:04","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=90346"},"modified":"2022-04-20T05:23:04","modified_gmt":"2022-04-20T05:23:04","slug":"invnt-group-expands-global-brandstory-project-launches-invnt-atom-web3-focused-digital-innovation-division","status":"publish","type":"post","link":"https:\/\/southafricajournal.com\/invnt-group-expands-global-brandstory-project-launches-invnt-atom-web3-focused-digital-innovation-division\/","title":{"rendered":"[INVNT GROUP]\u00ae Expands Global BrandStory Project\u00ae Launches INVNT.ATOM\u2122 \u2013 Web3 Focused Digital Innovation Division"},"content":{"rendered":"
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New York, NY, April 19, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP]\u00a0THE GLOBAL BRANDSTORY PROJECT\u2122, is expanding its global presence and capabilities, launching a Web3-focused digital innovation division, INVNT.ATOM to support\u00a0brands and organizations navigate, activate and create new storytelling opportunities at the digital frontier. The Singapore-based team of strategists, creators, and community-builders specialize in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.<\/p>\n

\u201cOur commitment to brand storytelling and innovation is boundless. Strategy, design and technology continues to drive our Global BrandStory Project. We established INVNT.ATOM to support our clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge. We\u2019re thrilled to welcome Elvin Tan, who joins our team to continue the group\u2019s expansion into APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC,<\/i>\u201d\u00a0said Scott Cullather, President and CEO, [INVNT GROUP].<\/p>\n

Elvin Tan has been appointed Managing Director of INVNT.ATOM. Tan joins [INVNT GROUP] with 20 years of Asia Pacific executive management experience ranging from early-stage startups to big tech; holding positions at Google, YouTube, and most recently Huawei. Tan was also an advisor for Goopal, a Fintech company powering innovative blockchain projects through investment and incubation.<\/p>\n

Laura Roberts adds, \u201cWe\u2019re excited to welcome Elvin\u00a0who will lead INVNT.ATOM and our world class Web3-focused team across\u00a0creative, strategy, project management, accounts, and design\u00a0to our growing [INVNT GROUP]<\/a>\u00a0family. I began my journey in this business as the first INVNT team member back in 2008.\u00a0 In those days we were known solely as\u00a0INVNT<\/a>, which grew into the global live brand storytelling agency.\u00a0 Since then, we have evolved into the Global BrandStory Project, adding\u00a0Folk Hero<\/a>, our brand strategy practice,\u00a0Meaning<\/a>, our performance and culture consultancy,\u00a0HEV\u0112<\/a>, our digital content studio,\u00a0INVNT Higher Ed<\/a>\u00a0supporting colleges and universities around the world, and now\u00a0INVNT.ATOM,\u00a0our\u00a0Web3-focused digital innovation division,\u00a0leading our clients into the future of brand engagement and global community.\u201d<\/p>\n

INVNT.ATOM already counts on a diverse roster of clients and strategic partners launching digital assets and exclusive experiences including:<\/p>\n