Denver, April 20, 2022 (GLOBE NEWSWIRE) — Imagine Communications today announced the addition of SureFire\u2122 video ad server to its suite of monetization solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams. The game-changing product will be shown for the first time at the 2022 NAB Show (24\u201327 April, Las Vegas Convention Center, booth C2122).<\/p>\n
SureFire<\/a>\u00a0provides the linear-like control and brand protection needed to directly sell inventory on OTT platforms, enabling media companies to sell and fulfil campaigns across their entire audience. It also enables media companies to lower overall costs by eliminating silos, while increasing margins and keeping more ad revenue via direct sales \u2015 eliminating intermediaries that take a percentage of revenue.<\/p>\n The result is more revenue, higher eCPM prices and improved fill rates, as well as a great advertiser and viewer experience.<\/p>\n \u201cDigital video advertising is growing rapidly, by as much as 50% according to some sources,\u201d says Brad Herman, senior vice president, product, at Imagine Communications. \u201cBut we don\u2019t think that the monetization is as effective or safe as it has been for linear TV.\u201d<\/p>\n While multiplatform content delivery is fast becoming ubiquitous, quick digital deployments have led many media companies to deploy separate ad management systems for OTT and traditional linear, which is expensive, inefficient and often results in a poor experience for both viewers and advertisers. SureFire, combined with Imagine\u2019s unified monetization solution, consolidates cross-platform workflows, enabling media companies to increase revenue opportunities, reduce total cost of ownership (TCO), and deliver a consistent, quality experience for streaming OTT and VOD.<\/p>\n Viewers and advertisers desire a quality, linear-like advertising experience across all video platforms and devices; however, brand rules, such as frequency or competitive separation, are often not enforced on OTT platforms. SureFire enables common, broadcast advertising rules across OTT and traditional linear, providing a unified premium ad experience for viewers wherever they consume content.<\/p>\n SureFire operates as a managed cloud service on Amazon Web Services (AWS), so it has flexibility and scale to meet the needs of any media company. Auto-scaling enables SureFire to support millions of ad requests per second, with sub-100ms response times even under heavy load. It uses the advertising industry-standard VAST and VMAP protocols to communicate dynamic ad insertion instructions with AWS Elemental MediaTailor.<\/p>\n Using open APIs, SureFire has been pre-integrated with Imagine\u2019s\u00a0Landmark\u2122 Sales<\/a>\u00a0ad management platform, providing media companies a smooth path to unified monetization of OTT and linear TV. SureFire is also fully compatible with the recently announced\u00a0Imagine Aviator\u2122<\/a>\u00a0cloud-native, unified origination and monetization platform, providing broadcast-quality ad decisions to monetize OTT and FAST channels created by Aviator.<\/p>\n \u201cAll the projections for advertising suggest that linear television revenues are relatively flat,\u201d Herman adds. \u201cIn order to thrive, media companies must find a way of capturing the premium values of linear television and applying it to their digital advertising \u2014 maintaining brand values and aggregating audiences across all platforms. SureFire is designed to deliver against these needs.\u201d<\/p>\n The first customer deployments of SureFire are expected in the summer of 2022.<\/p>\n During the 2022 NAB Show, Brad Herman will host \u201cThe Importance of Creating a Linear-Like Advertising Experience for Connected TV<\/em>\u201d (Sunday, April 24, 1:00-1:30 p.m. PT, Capitalize Inspiration Zone), a panel discussion on the challenges in addressable OTT cloud monetization and best practices to support premium advertising.<\/p>\n For more information about Imagine Communications\u2019 products and solutions, please visit\u00a0https:\/\/www. About Imagine Communications<\/strong><\/p>\n Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world\u2019s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit\u00a0https:\/\/www. <\/p>\n Attachment<\/strong><\/p>\n Linear-like control enables media companies to sell premium inventory direct to advertisers \u2015 raising eCPMs and fill rates \u2015 and keep more ad revenue, while reducing total cost of ownership Denver, April 20, 2022 (GLOBE NEWSWIRE) \u2014 Imagine Communications today announced the addition of SureFire\u2122 video ad server to its suite of monetization solutions, addressing [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\n\n
Meriam Khan\r\nPR agency of Imagine Communications\r\n+44 (0) 7768 022162\r\nmeriam@mkm-marcomms.com<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"